After 15 years as marketing and sales director for CHANEL
Group Netherlands, Carl Nobelen was approached in 1995 to launch and set up a distribution network for the Austrian shoe brand THINK!
, which was targeted at the urban eco-friendly man and woman. It became an instant success.
In 1996, due to this success, Carl Nobelen
was approached by the licensee holder from HUGO BOSS
men’s footwear to launch and set up an exclusive distribution network of this top menswear brand in the Netherlands. HUGO BOSS
instantly became a very big success.
In July 2004, at the peak of its success we had a network of 190 POS in The Netherlands selling over 100,000 units a year. At this point HUGO BOSS AG decided to buy back his licensee rights.
As a result of this huge success SCARNO got approached by GUESS Inc to launch their Footwear and Handbags collection in The Netherlands, Belgium and Luxemburg. Frédéric Minvielle left his job as fashion stylist for top fashion magazines such as Esquire to join SCARNO and managed this new department. SCARNO built up the brand with a network of 350 POS in the BENELUX. In December 2007 SCARNO sold its distribution rights to GUESS Europe.
SCARNO today carries the following portfolio of brands:
LOVE MOSCHINO Accessories and footwear for men and woman
Designer footwear and accessories collection, exclusively distributed in the top-end shops in the Benelux.
Top level designer women’s footwear and accessories collection with a touch of glamour distributed in the Netherlands.
Women’s and Children’s footwear and accessories. International high quality at an affordable price well distributed in the high-end shoe- and fashion stores in the Netherlands.
Urban Sneakers for leisure time, dressy shoes for more elegant and fashionable occasions for men, woman and children distributed in the Netherlands.
SCARNO has built up an extensive reputation in terms of distribution and customer service in the Benelux.
SCARNO also has extensive experience in PR which we provide in house for all our brands.