Jeremy Scott, the notorious designer of Moschino, loves his women. He is the favourite stylist of Rihanna, Miley Cyrus, Madonna and Katy Perry and in January he was proclaimed ‘womenswear designer of the year’. He has given Moschino, since his took up his post as creative director, a total revival. Remember the I’m a barbie girl, Fast food meets fast fashion (McDonalds) and Ready to bear collections. Or the 90s with this Looney Tunes hip hop collection that is in store right now. Yes, who doesn’t love Moschino’s quirky, original style?!
Moschino believes that ‘Fashion should be fun and send a message’. This Italian luxury brand was set up by Franco Moschino in 1983 in Milan (where else?!) and has always been known for its glamour with a humorist twist. Like other luxury labels, Moschino has more than one fashion line, including Love Moschino which is the women’s and men’s diffusion line. This name perfectly fits the intrinsic nature of the fashion label communicating an ironic and positive message via fashion.
Love Moschino has a casual style and a contemporary cool attitude. Classic designs with a humorist twist are becoming must-have items in the wardrobe of women. I therefore decided to wear this classic Zara dress with these casual and cool Lola-Cruz sneakers that have been decorated with red crystals. The Love Moschino bag has a contemporary quilted exterior and an unexpected design. It immediately reminded me of my toiletry bag and my boyfriend thought the form of my new bag was hilarious. But I found it quite bold and the perfect addition to lift this street style look to the next level. I love the golden finishing in the straps and the fact that it fits so much stuff. But above all, that it is something different and will make you look twice when you pass by. If you also want to add a fashionable Love Moschino bag to your collection, go and visit De Bijenkorf of van den Assem.