Evolution of Scarno
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After 15 years as marketing and sales director for CHANEL Group Netherlands, Carl Nobelen was approached in 1995 to launch and set up a distribution network for the Austrian shoe brand THINK! THINK! was targeting the urban eco-friendly man and woman. A very quick success.
In 1996, due to this success, Carl Nobelen was approached by the licensee holder from HUGO BOSS men's footwear to launch and set up an exclusive distribution network of this top menswear brand in the Netherlands. HUGO BOSS became the biggest men's fashion footwear brand.
In July 2004, at the peak of its success we had a network of 190 POS in The Netherlands selling over 100, 000 units a year. At this point HUGO BOSS AG decided to buy back his licensee rights.
As a result of this huge success SCARNO got approached by GUESS Inc to launch their Footwear and Handbags collection in The Netherlands, Belgium and Luxemburg. Frédéric Minvielle left his job as fashion stylist for top fashion magazine Esquire to join SCARNO and managed this new department.
SCARNO built up the brand with a network of 350 POS in the Netherlands. In December 2007 SCARNO sold its distribution rights to GUESS Europe.
SCARNO actual portfolio of labels:
![.]() Luxury men's shoes and sports shoes from this exclusive Italian designer label, selectively distributed in the top-end fashion and shoe shops in the Netherlands. Humour combined with Love: a formula that leads to a commercial success.
![.]() Exclusive hand made and hand finished men's shoes from the highest quality. Created and 100% made in the Tuscany hills near Florence. A distinguished collection men's shoes with a fashionable touch.
![.]() Women's and Girl's footwear and accessories. International fashion at a high level in quality, perfect fittings at an affordable price; well distributed in the middle- & high-end shoe- and fashion stores.
LOLA CRUZ
A sexy shoe collection with the name LOLA CRUZ, Independent, individual en sensual.
SCARNO presents all it's collections in a brand new 250 m2 design showroom in Amsterdam. Our showrooms are furnished with timeless pieces created by style icons as Philippe Starck, Ray & Charles Eams and Le Corbusier.
SCARNO's staff is highly qualified and internationally experienced.
SCARNO has an extensive experience in PR, which we provide in house for all our brands. We are covering all main fashion magazines.
SCARNO has built up an extensive reputation in terms of selective distribution and Customer Service and we do our utmost to protect our dealers and the image of the labels we represent.
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